Marketing Management
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Type
Book
Authors
ISBN 13
9780136009986
Category
Unknown
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Publication Year
2008
Publisher
Pages
816 P.
Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 3099 |
RES 658.8 K848m 2009 |
1 | Yes |