Consumer Behavior
Type
Book
Authors
ISBN 10
0073404764
ISBN 13
9780073404769
Category
Unknown
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Publication Year
2009
Publisher
Pages
576
Tags
Description
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. - from Amzon
Number of Copies
1